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What is CPA Marketing?

CPA (Cost Per Action) marketing is a form of affiliate marketing where advertisers pay publishers for specific actions taken by users. These actions can include:

- Sign-ups: Users register for a service or product.

- Form submissions: Users fill out a form, such as a contact form or survey.

- Downloads: Users download a file, software, or app.

- Purchases: Users buy a product or service.

1. Advertiser: A company creates a CPA campaign to promote their product or service.

2. Publisher: An affiliate marketer joins the campaign and promotes the product or service through various channels, such as social media, email marketing, or content marketing.

3. User Action: A user takes the desired action, such as signing up or making a purchase.

4. Payout: The publisher earns a commission for each action taken by the user.

Benefits of CPA Marketing:

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How CPA Marketing Works